Festival delle Passioni di Mantova

Monitoring study

Client: ARCI Mantova
Research team: Stefano Baia Curioni (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio

The city of Mantova has invested significant resources and energies to consolidate its cultural system, trying to build its image on the protection and enhancement of its renowned cultural heritage. The overall dimension of the investments, on the one hand, and the decreasing availability of economic resources, on the other, has made it necessary to reflect upon the spillovers that these choices produce on the local area, in order to define proper development strategies.
What is more interesting to understand, in a cultural planning perspective, is how a new event like the Festival delle Passioni can become part of the scenario.
The research aims at: (1) reconstructing the management and organization processes, analysing if the festival generates new opportunities for the local production system; (2) verifying the degree of rootedness of the event in the local area, the job opportunities and the possibilities of professionalization that the festival creates; (3) observing the reaction of the public for an event mixing food and music and studying the relationship between music and enogastronomic consumption.