How Italian cinema can survive

Research on the conditions of survival of Italian film industry

Client: ANEC
Coordinators: Severino Salvemini, Francesco Casetti (Università Cattolica del Sacro Cuore)

The project adopts two perspectives, economic and semiotic. It is based on industry data and a reconstruction of the mental map of spectators regarding cinema and consumption.
The research is published in the book "E' tutto un altro film. Più coraggio e più idee nel cinema italiano" (Egea, 2007).