Business TV - Addicted to television
Scientific supervisor: Paola Dubini
Research team: Giampaolo Colletti, Paolo Prestinari, Francesco Saviozzi
Objectives of the project:
- Analysing the phenomenon of business TV, following its quantitative evolution and the dominant business models.
- Sharing the main opportunities and problems in terms of communication effectiveness.
- Organizing periodical meetings for enterprises that realize business TVs.
- Providing an overall vision of the phenomenon, highlighting its borders and complementarities with other internal/external forms of communication.
- Becoming a reference point for agents in the field.
The network is made by:
Banca Nazionale del Lavoro | Cariparma | Costa Crociere | Epson Italia | Gewiss | H3G - 3 Italia | Magneti Marelli Holding | Mediolanum Comunicazione | Pirelli & C. Real Estate Franchising | SIA SSB | Technogym | Telecom Italia | Vodafone
Atti del Workshop
14 Marzo 2007
Imprese e video: I risultati della ricerca
Francesco Saviozzi
Osservatorio Business TV 2008
Imprese e social media: le scelte delle imprese e le condizioni di efficacia
Paola Dubini - Martino Garavaglia
Osservatorio Business TV 2009
Le filiere della comunicazione
Paola Dubini – Mario Campana
Osservatorio Business TV 2009
Le filiere della comunicazione. Alcuni spunti di riflessione
Francesco Saviozzi
Osservatorio Business TV 2009
Social media. Riflessioni post-ricerca
Giampaolo Colletti - Osservatorio Business TV 2009