Teatro alla Scala

During the last month of January, the Board of the Theater has asked ASK Research Center at Università Bocconi to evaluate the impact of the Theater and of the Academy  on the city of Milano and on Italy. The research has been financed by   Fondazione Banca del Monte di Lombardia.

The study has analysed the theater and the Academy from two complementary perspectives:  

• As a prestigious cultural institution, pursuing a public function of preservation, education, enhancement of Opera and of the Italian Opera in particular;
• As a  sustainable economic player, producing and performing high quality titles appreciated by the public, able to gather adequate economic resources from ticketing and sponsorship to finance its activity.

The value generated by la Scala. Synthesis of results
Paola Dubini

The value created by Teatro alla Scala
Paola Dubini, Ilaria Morganti, Giulia Cancellieri, Marta Inversini, Milo Cilloni
Presentation, May 22nd 2013