The impact of the MITO SettembreMusica Festival in Milan

Audience profile and impacts of the festival on the city

Client: MITO SettembreMusica
Research team: Severino Salvemini (Scientific supervisor), Ilaria Morganti, Massimiliano Nuccio, Alessandro Rubini

ASK research centre monitored the first edition of MITO SettembreMusica music festival in September 2007 in an effort to investigate the social and cultural economic impacts of a new and complex entertainment event on the Milan metropolis.
The research analyzes the impact of MITO SettembreMusica on the city and identifies some lines of action to include the possible next editions of MITO SettembreMusica in a systematic framework and to raise the quality of the show.