Expo 2015

The sustainability of visitors' flows in the main cultural hubs of Milan and province

Client: Expo 2015 S.p.A.
Scientific supervisors: Stefano Baia Curioni, Paola Dubini

 

The study aims to assess the capacity of the main cultural hubs of Milan and its province (museums, galleries, palaces, monuments, etc.) to support considerable inflows of visitors as a precondition for the realization of package tours and their subsequent promotion. On the basis of the information gathered about the characteristics of each site and its tourism inflows, of the identification of the sites attracting more visitors (the target sites) and the estimates of the maximum flows allowed by the corresponding features, the study proposes to define the scenario assumptions for 2015, suggesting some possible interventions aimed at increasing the attractiveness of the target sites and hub sites.