Museo Italia

Research team: Silvia Bagdadli, Beatrice Manzoni, Giuseppe Soda
External contributors: Anna Coliva, Alberico Barbiano di Belgiojoso, Monica Bolledi

This business plan derives from the convergence of three opportunities: first the idea of an original and innovative cultural concept for a museum dedicated to the Italian Art history; secondly the client's Corporate Social Responsibility plan oriented to the promotion of cultural initiatives and finally the opportunity to reuse a power station as a museum.
The study is divided in different parts: definition of the museum concept, analysis of the strategic and urban marketing plans, urban and architectonical project, offer plan, governance and organisational asset, economic and financial budget.