The Cultural Card

Implementation of a regional card of the cultural services

Client: IReR - Istituto Regionale di Ricerca della Lombardia
Research team: Silvia Bagdadli, Beatrice Manzoni

This feasibility study is a part of a more complex project aiming at linking the Lombardy Services Regional Card (CRS) to cultural consumption.
The specific purpose of this report is to analyse the possibility to use the CRS as a tool to promote and support the consumption of cultural goods.
The study is articulated in four steps: first of all we analyse Italian and international experiences of fidelity and convenience cards, similar to the CRS Cultural Card; then we study the characteristics of those cultural industries which might be involved in the project.
Thirdly we suggest how to implement the offer, considering actors involved, deadlines and ways of doing the project. Finally we reflect on opportunities, threats and further steps of the initiative.