Milano Exhibitions

Feasibility study for a new management structure

Client: Comune di Milano
Scientific supervisor: Stefano Baia Curioni
Research team: Laura Forti, Claudia Serafini
External contributor: Girolamo Sciullo


The study aims at supporting the Comune di Milano to verify the feasibility for a new institution - Milano Mostre - to manage the programming of the exhibitions and cultural events in municipality-owned spaces.
The macro-objectives of the research are: (1) to define the cultural aims of the intervention and the competences of the organization; (2) to define the economic and financial plan, the organizational requirements and the business model; (3) to define the institutional and governance scheme, taking into consideration the necessity to coordinate with the local system.