Alexandra Zagrebélnaia

Alexandra Zagrebelnaia

Art fairs, audience development, audience engagement, exhibitions, art market, art galleries.


I am a PhD candidate and visiting fellow at the ASK Research Center. I hold a DIRS-COFUND scholarship and carries out her doctoral research at the Institute of Leisure Studies of the University of Deusto (Bilbao), where I had also obtained her Master's degree in Euroculture as a BMU-MID Erasmus Mundus grantee in 2015. As a part of the research team of the University of Deusto, I am involved in the development of the European Projects CYCLE, EUREKA and UNIC. As a part of the ASK research team, I am assisting in the development of research projects on the art market.
My main research focus is on art events, exhibitions and audience development. For my PhD Thesis I am carrying out a research on the socially oriented audience development strategies for the Art Fairs in Spain and Italy. 
My research interest is supported by a working experience, managing exhibitions and special events at Venice Biennale (2017-2019), Federico Luger FL Gallery (2018), Peggy Guggenheim Collection (2016), art fair Art Marbella (2015), Florence Biennale (2014/2015), as well as collaboration with different international art projects. Combining practical experience and theoretical knowledge, I am interested in providing functional solutions in terms of audience development and social issues, to the cultural institutions and organizations.