Fondazione Fiera Milano

Analysis for strategic development in culture and education sectors

Client: Fondazione Fiera Milano
Scientific supervisor: Guido Guerzoni

Fondazione Fiera Milano is considering whether it should expand and strengthen its role as an entity that produces culture training and innovation not only on a national level.
A strategic analysis structured in two phases has been hypothesized:

First phase (November 2021 - January 2022): 1. Analysis of the As Is situation 2. Benchmark analysis 3. Definition of mission vision and possible new strategic positioning 4. First estimation of economics
Second phase (February - April 2022): 5. Analysis of the potential market 6. Economic and financial sustainability